Due to continued growth, this leading Global Creative Studio is now looking for a Content Director for a fast-moving b2b tech thought leadership client that combines journalism and creativity to deliver best-in-class through-the-line content and creative.
Over the past 12 months, their output has ranged from launching 360 brand campaigns to creating always-on editorial hubs and expert-led podcasts, webinars and reports.
The role is a senior position, managing creative workstreams, shaping creative output – from strategy and concepting through to execution – and driving business growth. It requires a hybrid creative skillset: someone with a journalist’s eye for a story, a B2B publisher’s mindset, and an advertising creative’s lateral approach to ideation.
Depending on the day, workstreams could include:
- Creating elevated thought leadership programmes – films, research, in-depth industry-leading reports, expert articles, webinars and data-vis
- Designing and executing always-on Editorial hubs – content strategy, article editing and commissioning
- Integrated through-the line campaigns – feat. film, social, OOH, print etc
- Creative strategy – developing strategic solutions to challenging business problems
- Long-form films, including docu-style
Your profile:
- At least 5 years in senior creative content roles with a copy/editorial background
- Ideas-centric; with a portfolio of creatively diverse high-impact work (and the results to show) for global brands.
- B2B content experience: a track record for turning the heads of specialist industry audiences and C-suite decision-makers
- An intuitive nose for a story; able to pick out the strongest angle for audiences on the latest trends, the most cutting edge innovations and the most influential thought leaders
- An omni-channel storyteller: as comfortable concepting and creating below-the-line B2B content (thought leadership reports, webinars etc) as above-the-line adverts and branded programming
- Ability to get hands-on: confident writing and editing everything from film scripts and social copy to long-form article content.
- Strategic thinker: shape content and campaign creative strategy from strong insights with clear creative threads
- Experience building and nurturing client relationships to drive growth
- Excellent creative judgement and experience leading and developing creative teams
- Strong understanding of the needs of senior business audiences and the balance of creativity, technical detail, authority and depth required to win them over.
They’d also like to see:
- The ability to present – and defend – ideas to clients (including creating compelling creative decks). RTBs, strategic thinking, and pitching will be a big part of the role
- Journalistic skills and instincts – ideally experience at a magazine or paper finding and breaking original stories at newsroom speed to deadline
- Experience commissioning long-form content to tight briefs and have a network of expert journalists and copywriters across multiple specialisms
- Ambition to innovate and win awards
- A track record for developing strong visual concepts (as well as copy-led ideas) with Art Directors and design teams
- Commitment to detail; will drill into the nuance of the most technical topics (from 4D printing to precision medicine) and push for depth and originality. You will also take a hands-on approach (where necessary) to elevating content and maintaining creative standards
- An understanding of how to do big ideas ‘big’ – but also execute big ideas ‘small’ across a breadth of formats and channels
- A genuine interest in tech and business; a finger on the pulse of start-up culture and the innovation, the people and the possibilities
- The ability to effectively critique work and give clear constructive feedback on how to improve creative and editorial
- A team player committed to doing great work with fun, talented people and able to collaborate with everyone from Art Directors to project managers