Content. Advertising. Branded programming. All true stories. This integrated creative agency creates a wide and diverse range of integrated, through-the-line creative content globally for two of the world’s biggest brands.
About the Role
This is a key creative role with exciting opportunities to work on a wide number of high profile campaigns. They are looking for someone with at least 6-8 years of experience as a copywriter/creative at advertising agencies or integrated marketing agencies.
What do they mean by ‘Creative Copywriter’? They mean a writer that is also a conceptual thinker. They’re looking for someone with a strong portfolio of campaign work for leading consumer and/or B2B brands that demonstrates an ability to generate big ideas, and deliver them with punchy, effective writing, whether that’s in a three-word headline or a two-minute film.
This is a hands-on role that will give you the chance to see projects through from concept to production and final delivery. That means you need to be able to back up your ideas with the creative skills to bring them to life brilliantly. Experience of consumer tech brands is a plus, but they care most about your thinking and craft. Immaculate attention to detail is a must. No two days will be the same, but on any given day your role will include:
Conceptual:
- Interrogating and answering a variety of client briefs.
- Working with the Strategy & Planning team to build out creative ideas based on insights.
- Delivering conceptual ideas for campaigns, activations and individual deliverables.
- Working with an art director and other members of the art team to realise your ideas.
- Presenting ideas to colleagues and clients, clearly and confidently.
- Responding to critique, but also defending great ideas.
Copy:
- Writing short and long copy for many channels, from ads to social media posts to film.
- Writing scripts of 6 secs to 2 mins+, from video shoots to animations to mood films.
- Producing messaging, narratives and manifestos to convey your ideas.
- Writing for multiple audiences within one brand tone of voice.
- Writing client-ready decks to present your work.
In addition to the abilities above, they are looking for someone who:
- Is self-reliant, proactive and quick to take the initiative.
- Is obsessive about detail and grammar.
- Has through-the-line campaign experience.
- Has good presentation skills and experience building relationships with clients.
- Is happy working solo or teaming up with an art director or other art team members.
- Is comfortable with a fast-paced environment, tight deadlines and challenging briefs.
- Can collaborate with the ECD, Senior Creative Director, Creative Directors and the Art Team.
- Is a team player comfortable being part of a friendly, collaborative and close-knit team.