This leading digital marketing agency exists to create impactful results for its partners across the digital space. They connect brands, artists and audiences through the convergence of digital media, from music and entertainment to lifestyle and technology.
Their network is highly experienced and extends globally, with bases in London, New York, LA, Nashville and Melbourne, to provide a fully integrated digital service. By building strong relationships and original engagements they work to create something truly memorable for our clients.
Clients include Prime Video, Universal Music, Sony Music, Polydor Records, Warner Music, Disney, Amazon, Netflix and more.
They are now looking for a Digital / Social Analyst to join their Partnerships team to drive digital/social platform strategy, growth and community engagement via insights, data and analytics across a range of social channels including Twitch, Instagram, TikTok, Twitter, YouTube and Discord.
You will have experience as a digital/ social analyst within an agency environment, with proven experience across the social landscape. They have an excellent strategic mindset and are passionate about how audience behaviour drives data and insights.
The position sits within the Partnership teams.
Key Responsibilities:
- Producing multiple client-facing reports weekly, maintaining a high standard of all reporting processes.
- Excellent at concise reporting writing and hypotheses, developing frameworks.
- Excellent at building data visualisations and custom dashboards.
- Inspire the team to make decisions based on data and insights, contributing to strategy, ideation and creative sessions.
- Lead in-depth channel performance analysis with a data-driven approach that drives growth and community engagement.
- Contribute to regular debrief sessions and presentations.
- Highly analytical and problem solving; turning data into strategic learnings for the team to implement on a weekly basis.
- Track client KPI’s, benchmarks and learnings, adapting accordingly.
- Audit campaign performance to pull key learnings, themes and trends.
- Drive innovation via digital platform research, making recommendations on channel creative, formats and content.
- Build the department's analytics and insights capabilities, introducing relevant tools and systems.
- Carry out channel audits and audience profiles.
- Extensive knowledge of social and live streaming platforms; has deep knowledge of digital trends and the technology landscape.
Skillset:
- Excellent numeracy skills,
- Data-driven and highly analytical
- Ability to analyse data quantitatively and qualitatively
- Excellent attention to detail
- Excellent Excel and Powerpoint skills
- Great client-facing presentation skills
- Experience with the social networks’ native analytics tools.
- Experience with 3rd party social analytics tools
- Comfortable working in a fast-paced environment
- Highly organised and process-lead
Education & Experience
- Proven track record for in-depth data, insights and reporting to help drive successful channel strategy and growth.
- Experience working within a high energy environment, working with team members of different levels
- Degree level graduate
Reporting into Senior Project Manager - Partnerships. Working with Partnerships, Social, Marketing and Creative teams