They are an integrated creative agency that thrives in capturing the essence of the modern era. Their London-based B2B division blends the worlds of journalism and creativity to produce exceptional through-the-line content and creative solutions. In the past year, their accomplishments have included launching comprehensive brand campaigns, incorporating captivating TV advertisements, as well as establishing dynamic editorial hubs, hosting engaging podcasts, webinars, and creating insightful reports. With an eye toward the future, they are driven by ambitious growth plans.
About the Role:
- Drive growth and build relationships with a breath of clients across some of the world’s largest B2B brands and oversee exciting creative campaigns.
- Be a key leader in the growth of the hub developing and executing a business plan alongside the Business Director, Global Creative director and Planning director.
- Be ‘the client’; challenge creative & strategic RTBs in-line with the client brief and the account’s business plan.
- Help win and be a key part of the pitch process to getting new business leads, follow-up leads from agency and client meetings
- Ability to present (Teams/Zoom/Google Hangout and face-to-face) to senior clients and stakeholders.
- Ability to work effectively with other agency partners (ATL, Media, Digital, Strategic).
- Demonstrate strategic/creative judgement and understanding at all stages to forward plan, identify potential problems and flag opportunities.
- Be fully versed on all financial– related facets of the accounts – budgeting and monthly forecasting etc
- Responsible for meeting and exceeding Redwood financial targets
- Follow and champion the agency’s strategic, creative and commercial processes, as well as support and develop project delivery ways of working.
- Proactively share knowledge and experience across the agency.
About You:
- The role will suit an experience Senior Account Director who is ready for the next step, ideally bringing with them direct experience from within the creative content industry.
- This person will be responsible for managing the full end to end project process, with client facing responsibility at delivery. Although day to day work will be autonomous and self-driven, there will be senior account and creative direction support for the role, with the significant decisions being taken under this direction and worked through as a team.
- Reporting to the Business Director, this busy role requires a creative and holistic approach to project management. We are looking for confidence, excellent communication skills, a detail orientated approach, and a commitment to supporting our creative output through high quality customer experience and project delivery standards.
- The role requires the ability to communicate clearly and work collaboratively with in-house creative (editorial, design, film etc.) and external creative suppliers and contributors.
- This person will need to demonstrate previous experience supporting the delivery of both editorial content and campaign assets (print, digital, social and film), and be solutions focused in the face of project pivots and global client stakeholder requests.
Success Criteria:
- Positive performance against business and personal objectives (annually appraised)
- Positive client feedback and collaboration
- Ability to manage multiple projects ensuring high quality work is delivered on time and within budget, working with Creatives, Producers and Account Management to achieve this within Redwood (and newly suggested/developed) processes
- Ability to independently trouble shoot on day-to-day account issues such as resourcing and client challenges (including knowing when it is necessary to keep senior team informed/to escalate).
- Happy to share knowledge and experience with other members of the team
Expertise / Requirements:
- Track record for driving business growth and building strong client relationships
- Previous experience of working in a content or publishing environment advantageous
- Used to working in a fast-paced agency environment
- Confident in leading client-facing communications and managing stakeholder expectations
- Able to manage multiple project streams at once and across different cross-functional project teams and stakeholders
- Able to prioritise effectively and remain composed under pressure
- Able to understand complex project requirements and relay (technical) information to the team and client stakeholders
- Can demonstrate keen attention to detail alongside excellent presentation and communication skills and good understanding of commercial requirements and project budgets
Reporting to: Head of Client Services